FMCG Meets Top Gear: IKA Store to Shelf Supply Chain: Last 50 Yards
Enchange Supply Chain Consultancy
MAY 14, 2014
Increasingly this includes specially collated and shrink-wrapped pallets which are cross-docked to specific stores via a retailer platform. If a platform is in use then this may be where the Producer liability ends but that is unlikely and in any case an empty shelf directly hurts the brand owner more than the retailer.
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