The Promise of Certainty in Uncertain Times

Remember the days when certainty played a key role in your daily routine? — When the national supply chain was a given and finding what you needed only required a stop by the store or cursory search on the internet? And when you didn’t have to worry that a pat on the back from a friend might hospitalize one or both of you?

And remember what it felt like to only worry about what the competition was doing to your business versus the Corona Virus, and to have confidence that you’d still be employed next week?

Back then, just a few short weeks ago, certainty played a far greater role in our daily routine than we collectively realized. And the lack of it now in so many areas makes it a commodity worth pursuing.

That’s why we at MSI Automate are doubling down on our pursuit of certainty in the solutions we deliver to our customers.

This is nothing new for us, but we thought a quick review of the science-based approach we take to solution development and delivery might provide some reassurance while you weather the current uncertainty storm.

Certainty as Your Outcome

Certainty has always been the outcome we have pursued in providing automated fulfillment solutions for our customers. 

To that end, we developed an actual Algorithm for Certainty back in early 2015, which outlined in detail the 128 meticulous steps we took back then to assure certainty in our outcomes in our design and implementation process.

Since then, our process has advanced to the next level as our Intralogistics Science Team has lead the industry in the creation and use of our proprietary data science and computer modeling / simulation tool set. This highly sophisticated AI tool set not only ensures faster commissioning while lowering your investment risk, but also guarantees our customers the ability to handle both anticipated and unanticipated growth in their future distribution operations. MSI Automate’s advanced analytics tool set provides our customers with the highest level of design certainty by:

  1. Enabling rapid solution development, testing, and proof of concept.
  2. Using machine learning to capture underlying relationships within a customer’s data and replicate them into the future.
  3. Enabling study and understanding of the sensitivity of our designs through the creation and testing of multiple alternative future scenarios.
  4. Improving the quality and accuracy of system sizing through iterative simulations.

Our Process Modeling Methodology brings additional certainty to our solutions development process by enabling us to iteratively run simulations and analyses against client specific models that cover a broad array of production and growth scenarios. In doing so, we are able to tailor our optimization algorithms and software configuration process to client specific requirements, ensuring each MSI Automate client operational certainty in the face of fluctuating demand conditions.

MSI Automate uses customer specific models to deliver certainty in the design process.

Certainty Through Software

Certainty for our customers is further provided through our Automate Software Platform, which empowers our customers with a comprehensive solution for controlling all the logistical, equipment, and human functions in a distribution center from receiving through shipping. To that end, Automate:

  • Employs dynamic algorithmic adjustment of resources to meet both planned and unplanned production requirements, ensuring predictable OpEx results across huge variations in operational demand.
  • Utilizes a data driven, AI-powered process to deliver the most profitable approach to handling and shipping possible for all orders while still meeting customer commitments for each order — thus preserving profit margins, while ensuring promises are kept.
  • Provides MSI Automate clients with access to emerging technology through plug and play capabilities that dramatically diminishes the inherent uncertainty of future technological disruption to our clients’ fulfillment operations.

Certainty Now, More than Ever

We are occasionally asked why we pursue certainty in delivering our solutions in such a relentless fashion, especially when our competitors may not.

The answer is simple:

At MSI Automate we recognize that by providing you with certainty in our solutions, we enable you to provide your customers with certainty in yours.

And in these times of rampant uncertainty, the ability to deliver certainty to your customers can be the differentiator / competitive advantage you need to not just survive this storm, but to emerge from it stronger than before.

Basic human instinct dictates that in times of great uncertainty we cling more strongly to the things that we can rely upon. So as simple as it may sound, providing certainty to your customers through the ecommerce services you deliver will build a stronger bond between you and your customers today than it would have just a few short weeks ago.

We’d be happy to help you build that bond in this time of social distancing. Just let us know what you want to achieve.


Walter High is VP Marketing at MSI Automate, where he has worked since 2012.