In this piece highlighting the technologies that support first-mile transparency and impact, CNBC discusses our partnership with the Princes Group and their Napolina brand to bring this to the shoppers at the point of sale.
"Napolina wanted to communicate information and reassure shoppers about its canned tomatoes, especially in light of investigations into exploitation of migrant agriculture workers in Italy. It has worked with Provenance to provide QR codes on cans linking to sourcing details and the product’s journey from farming co-operative to grocery store." – CNBC
Provenance is the global platform for enabling compliant and credible green claims, helping businesses communicate them with confidence throughout the customer journey. This empowers shoppers to make informed choices at checkout — accelerating the shift to a more sustainable future. With AI-powered claim detection, a robust data infrastructure and its trusted Framework, Provenance helps companies transform green claims from a compliance risk into a competitive advantage. Today, more than 370 leading brands and retailers use Provenance — including Ocado, Holland & Barrett, Unilever and Estée Lauder.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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