Market leader in water ball blasters replaces four fulfillment partners with Stord to gain greater flexibility and economies of scale, and deliver an exceptional experience to B2B and DTC customers.
ATLANTA, November 2, 2023 — Gel Blaster, the market leader in water ball blasters, today announces its partnership with Stord, a leader in high-volume fulfillment services and supply chain technology for omnichannel mid-market and enterprise brands.
Prior to Stord, Gel Blaster was relying on four fulfillment vendors, each servicing a different line of business, which made it impossible to offer a consistent delivery experience, and manage orders and inventory across channels from a single platform. Now, Gel Blaster relies on Stord to be its single fulfillment partner, delivering a best-in-class experience for all B2B and DTC customers. Gel Blaster employs Stord’s multi-node, nationwide fulfillment network to offer fast, reliable delivery for all its sales channels.
The brand also relies on Stord’s retail consolidation program which drives significant cost, speed, and performance benefits, simplifying the process to deliver products into big box retailers. With Stord, Gel Blaster can ship its product to major retailers without taking on excess outbound freight costs for unused truck space while meeting the retailers’ complex shipping requirements.
Gel Blaster will also leverage Stord One Commerce (OMS) across its many sales channels to gain greater visibility into its supply chain and, ultimately, better optimize its order and inventory management. Additionally, Stord Parcel will provide Gel Blaster with a diverse array of carriers to give Gel Blaster access to a wide range of cost-effective and timely service levels to meet their consumers’ needs.
“Prior to Stord, we needed to add additional partners, each with its own systems, with each new business unit, making our supply chain incredibly cumbersome to manage and optimize,” said Peyton Healey, President at Gel Blaster. “Now, with a single platform for our entire business, Stord is transforming how we operate. We can streamline our multichannel operations and provide an incredible delivery experience for both our DTC and B2B customers.”
“By bringing all fulfillment operations under one roof via Stord, the Gel Blaster team is able to deliver an exceptional customer experience, avoiding unnecessary headaches and high costs so they can continue to grow and sell more,” said Sean Henry, CEO and co-founder of Stord. “We’re pleased to be the chosen partner for all of Gel Blaster’s fulfillment needs, and provide technology that can help them gain better visibility and better optimize its supply chain.”
About Gel Blaster
Headquartered in Austin, Texas, Gel Blaster Inc. is the original and leading water ball blasting brand and is the fastest growing toy company in the US according to NPD. The company has sold more than 2 million blasters since their launch on Kickstarter in 2020 and is available at more than 10,000 retail doors nationwide. Gel Blaster came about when founders Colin Guinn and Christie Woods were looking for fun, modern activities to get their kids off their devices and playing outside. As a driving force in the social sports movement, Gel Blaster is getting teens, adults and families back in touch with play in order to live more active and connected lives. Gel Blaster has one guiding principle - Go play. For more information, visit GelBlaster.com.