5 rules for communicating impact for the new decade – our workshop at the Edie Conference
Provenance
FEBRUARY 6, 2020
As a part of the panel for “Consumer engagement: Turning negatives into positives and influencing choices” at the Edie Sustainability Leaders Forum in London this week, we led a hands-on workshop around the next challenge for brand leaders. At least 90% of your product’s impact is in the supply chain (McKinsey, 2018).
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