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Supply Chain: Cash or Trash with Seth Page

The Logistics of Logistics

He has founded, funded, scaled and exited multiple start-ups for investors, including: ThroughPut.ai ; DataRPM ( acquired: Progress ); UniKey ; PV Media Group ( acquired: RhythmOne / Blinkx ); RayV ( acquired: Yahoo ); Oyster Optics ( acquired: Techquity ); AdOnNetwor k ( acquired: PVMG ); Trade.com ( acquired: ABM AMRO ); as well as (..)

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Marketing and Machine Learning

Enterra Insights

” He reports, “AI-assisted account-based marketing (ABM) increases corporate revenue by up to 40% a year, according to Salesforce, whereas traditional ABM approaches increase it by only 10%.” According to Balabanau, “Using AI, marketers can identify accounts that convert the most and predict peak sales periods.”

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Why NPS Matters with Ian Aguilar

The Logistics of Logistics

Following ten years with UPS, Ian co-founded LinkedIn ABM who earned recognition as a top 20 influencer on LinkedIn. With 18 years dedicated experience in 3PL, 4PL, and Technology, Ian pioneered the adoption of The Challenge Sale, Account Based Marketing, and Demand Generation across supply chain and logistics.

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What Impact Will Technology Have on Supply Chains This Year?

Stord

Stord Partner: ABM Agency If you’d like to explore how you can take advantage of existing technologies such as taking a cloud supply chain approach to uplevel your logistics operation and transform your operations, we’d love to talk.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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ThroughPut Inc. Appoints the former Vice-Chairman of Bank of America and Distinguished Business Finance Expert, Luke Helms, to its Advisory Board

ThroughPut

Mr. Helms is the former Vice-Chairman at Bank of America, Vice-Chairman of KeyBank, Chairman and CEO of Seafirst Bank, and a Board Member of LifeLock, ABM Industries, and Manulife. PALO ALTO, California, Sept. 17, 2020 /PRNewswire/ — ThroughPut Inc.,

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Without it, you can’t find and reach your target accounts.

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2023 Gartner Magic Quadrant for Real-time Transportation Visibility Platforms

The 2023 Gartner® Magic Quadrant™ for Real-Time Transportation Visibility Platforms (RTTVP) is here. Are you evaluating supply chain visibility for your business but not sure where to start?

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A Guide to Finding Your Visibility Platform Perfect Match

Supply chain technology leaders need to be well-versed in the arena of real-time transportation visibility platforms (RTTVP) vendors. RTTVP vendors are evolving to support complex supply chain challenges accelerated by today's increased supply chain disruptions. But finding one RTTVP that covers all the bases can be a daunting task.

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Gartner: Uncover the Differences in Real-Time Transportation Visibility Platform Vendors

Looking to uncover the differences among the vendors of real-time transportation visibility platforms such as usability, implementation effort, network size, & cost? Gartner rates 11 visibility platform vendors on 100+ capabilities to help you make the best decision for your business. Download the reports!

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2022 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms

Visibility is critical to success, but how do you find the best solution for your unique business needs? Use this trusted Gartner resource to make an informed decision.

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No Fluff ROI: The Top 5 ROI Drivers for Supply Chain Visibility

Speaker: Glenn Koepke, Andy Johnson, and Steve Rotter

To help you chart your supply chain transformation, we gathered best practices from 1,300 of the world’s most recognized brands and we’re sharing them with you!

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Your Supply Chain Challenges, Solved!: 5 Guides

Download these 5 comprehensive guides designed to solve the toughest challenges facing supply chains today. After helping 1,200+ of the world’s most recognized brands to enhance and optimize their supply chains, FourKites has crafted step-by-step guides to help you solve your business’s most pressing challenges.