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Inside the Shipper Mind with Jim Bierfeldt

The Logistics of Logistics

Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. About Jim Bierfeldt Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors.

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Logistics Buyers Survey with Jim Bierfeldt

The Logistics of Logistics

Jim Bierfeldt and Joe Lynch discuss the logistics buyers survey created by Jim and his team at Logistics Marketing Advisors. Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors. Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. About Jim Bierfeldt.

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How brands can make the most of retail media

crisp

Crisp’s head of product shares how in-store sales and inventory data unlocks opportunities to grow marketing ROI and drive measurable on-shelf results. Since the pandemic, anywhere from ~ 5-15% of marketed products are out of stock at any given moment. Retail marketing’s missing ingredient. The retail media moment.

Retail 98
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Subscription First Fulfillment with Paul Jarrett

The Logistics of Logistics

In 2012, after managing advertising campaigns for top-tier brands for many years, Paul and his wife co-founded Bulu Box, a health and wellness subscription box service that provides product samples to customers. Their full-service 3PL model includes everything from warehousing and fulfillment to customer service and marketing support.

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Video: The value of syncing supply chain data with media spend

crisp

In this recorded panel at AdWeek’s Commerce Week, Crisp speaks with OMG’s John Schorr about how access to live retail data will change the game in CPG advertising. The topic: how marketers can leverage real-time, store-level data to drive revolutionary results for brands.

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Cost Effective Branding Tips That Really Work!

Supply Chain Game Changer

The more networking you can do (and this is often free, especially if you use your existing contacts or use platforms such as LinkedIn to put you in front of the right people), the more potential customers, investors, partners, and mentors you can meet. Use Social Media.

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Store-level marketing: The next big thing in CPG advertising

crisp

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing. The modern marketing profession is built around using precise customer and sales data to reach customers in just the right places.