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How Not To Commit To ‘Net Zero’: 5 Common Carbon Strategy Mistakes

Provenance

Net zero, it seems, is the new plastic-free – a target for carbon neutrality is the must-have centrepiece for your brand’s sustainability communications strategy. The NewClimate Institute recently reported a threefold increase in the number of businesses setting net zero goals, from 500 at the end of 2019 to 1,565 in October 2020.