CPG Firms are Learning to Pivot During the Pandemic
Enterra Insights
DECEMBER 7, 2020
”[1] It’s not just the fact that consumers have stocked up on products with extended shelf lives that are bolstering CPG firms, they are finding other ways to pivot to enhance their competitive position. .”[1] ” In a separate article, Campisi reports that Kraft Heinz is also pivoting by changing its mindset.
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