articles data-analytics-for-your-cpg-company 
crisp
OCTOBER 12, 2022
Automated retail data ingestion can be an impossible task for even the biggest brands to manage and maintain on their own. In this article, we explore what CPGs can do to outsmart this challenge. But even the most advanced and sophisticated IT teams struggle to replace high-touch processes with automated data pipelines.
Enterra Insights
FEBRUARY 7, 2022
However, a recent survey of retailers and CPG companies indicates that many feel the need to allocate more than twice the average resources required to increase their supply chain’s flexibility.” ” Articles about the need for flexible or agile supply chains abound. Those are inputs, not outputs.
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Enterra Insights
OCTOBER 25, 2021
With cookies going away, ad blocking becoming popular, and regulations concerning how personal data can be used on the rise, brands are scrambling for ways to reach their target consumers. Since she wrote her article, TikTok has also become a social media sensation.[4] Many brands are turning to social media influencers.
Kinaxis
SEPTEMBER 13, 2017
by Joe Cannata What rapid adoption of virtual assistants means for CPG supply chains. Now let’s move on to December of 1983, when a small company owned by Exxon Enterprises, named Verbex, interviewed me for a Systems Analyst position. You don’t have to go to a store, you don’t have to be home in front of your computer.
Enterra Insights
NOVEMBER 4, 2020
Data, cognitive technologies, and the digital path to purchase. One of the benefits of consumers taking the digital path to purchase is that they leave data trail markers during their journey. ”[3] Bhagat lists fourteen ways big data analytics and cognitive technologies can help retailers and brands. ”[2].
Supply Chain Shaman
FEBRUARY 12, 2014
digital (of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization. Relating to, using, or storing data or information in the form of digital signals. Focus on data synchronization and harmonization. dijitl/ adjective.
Enterra Insights
JUNE 6, 2023
” Cognitive technology solutions, like the Enterra Global Insights and Decision Superiority System ( EGIDS ), can help companies perform important “what-if” exercises to help them anticipate and plan for the future. In order to deconflict goals, companies need to create an objective function that balances these goals.
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