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Average Order Value: 5 Tips to Increase it [+ AOV Formula]

ShipBob

Your brand’s average order value (AOV) isn’t a vanity metric. Better yet, simple changes in your business model can have a substantial impact on your AOV. With ShipBob’s 2-Day Express Shipping Program , we’ve seen a 24% increase in our average order value for qualifying orders.” Being in the middle is a very dangerous place.

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How to Pack and Ship Cookies

ShipBob

If you’re an ecommerce brand who bakes and ships cookies, you’re probably familiar with these woes. While cookies come in many varieties, the process for shipping them is relatively the same. Tips for packaging cookies to keep fresh when shipping. However, that old adage doesn’t have to apply to shipping cookies.