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Amazon Prime’s Price Increase: What it Means for Retail (And Why I’m Rethinking My Subscription)

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FEBRUARY 9, 2022

Amazon Prime’s Price Increase: The Facts at a Glance. On February 3, 2022, Amazon announced its first price increase since 2018. With retailers (and streamers) alike finding new ways to compete, that $20 increase could have a bigger impact than Amazon executives would like to believe – and open the door for competitors.

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