The Long and the Short of Last Mile Delivery
Enterra Insights
JANUARY 6, 2020
Chris Cunnane ( @ccunnane ), an analyst with the ARC Advisory Group, explains, “In order to truly be omnichannel, retailers and brand manufacturers must provide a unified brand experience for their customers. The last mile of an order tends to be the most costly and headache inducing for retailers and consumer brands.”[1]
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