Consumer Behavior is Changing in the Grocery Sector
Enterra Insights
OCTOBER 19, 2023
The PYMNTS study found, “A far smaller share — only 14% — of Gen Z consumers said [price was important]. For example, more than half (52%) of surveyed millennials and 42% of Gen Z-ers said they are willing to buy the best quality ingredients regardless of price, compared to 22% of baby boomers who said the same.
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