Supply Chain Insights

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Coming of Age: The Digital Consumer Chain

Supply Chain Insights

This dichotomy of observations points to the ongoing challenge all suppliers and channels must identify and engage the interested consumer, incite their presence in their stores, convert them into a customer and retain them in their loyalty.

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Clientelling and Trade Promotion

Supply Chain Insights

Over the past several years I have been involved with some rather sophisticated technologies around consumer goods and retail. One of the more exciting solution areas I have worked with is Clientelling – a software application that is typically deployed by a retailer, but can also serve the supplier’s objectives as well.

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Trade Promotion Vendors Kick It into High Gear

Supply Chain Insights

Having been a vendor for most of my career in consumer goods, I can’t be more appreciative of the extremely hard work that went into these new solutions.

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Price Optimization: It IS what it IS!

Supply Chain Insights

But you may not even be in fast moving consumer goods to need near real-time data to ensure that your price negotiations are based on the most accurate model you can build. If you sell coffee, the commodity pricing is a huge variable that you can totally overlook in your promotion optimization, as an example.

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Shopping at Whole Foods Market? Click Amazon Prime

Supply Chain Insights

How about THAT for a shock to the digital transformation of consumer goods and retail? Today, I read that Jeff Bezos, himself a cultural icon, has taken out his wallet and plopped down $13.7 billion (with a “B”) for our beloved Whole Foods Market. Jeff can now officially wear a “Keep Austin Weird” shi rt!

Food 110
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Is The Creative Class Coming To A City Near You?

Supply Chain Insights

Then there’s the “Super Creative Core” which is about 12% of all the jobs in the US across science, engineering, education, computer programming, research and a smattering of arts, design and media workers thrown in for good measure. These people fully engage in the creative process, making innovative commercial products and consumer goods.

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Paddling Upstream with Downstream Data

Supply Chain Insights

Still, the growth of this technology contributes to the importance of downstream data as a critical component in digital transformation of the consumer goods and retail industries. Retail Channel versus Syndicated Data. Our survey d istinguished between retail channel data and syndicated data – provided by third party organizations.

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