Remove Consumer Goods Remove Customer Service Remove Procurement Analytics
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Freight Procurement is a Different Game

Logistics Viewpoints

Procuring transportation for freight is much different than any other procurement category. Transportation procurement needs to support both customer service and a company’s internal supply chain goals. One master of freight procurement is Kyle Masters. Procurement ran a request for proposal event.

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Paving the Digital Path to Purchase

Enterra Insights

The past couple of years has been a remarkable time for e-commerce as more and more consumers have discovered the digital path to purchase. Nina Taniguchi, an Ads Research and Insights Manager at Google, writes, “ Much has already been written about how COVID-19 has dramatically changed consumer behavior. They are: 1.

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Report from Food Marketing Institute Highlights CPG Logistics Challenges

Zipline Logistics

Everything from food and beverage products to home improvement items saw a significant consumption bump as buyers, sidelined by pandemic restrictions, diverted their purchasing habits from experiences to consumer goods. Since the first quarter of 2020, CPG logistics costs have risen by 37% to an average of $1.71

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Consumer Packaged Goods Manufacturers and Consumer-centric Supply Chains

Enterra Insights

Today’s consumer picture is even more confusing as a result of low unemployment rates (which generally means higher demand) and rising inflation (which generally means lower demand). Nominal income gains were reported by survey participants, but half of all families anticipated reduced real incomes next year. ”[3].

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Data is Essential for CPG Success

Enterra Insights

Amidst store closures and stay-at-home advisories, consumers have rapidly adapted to new, tech-forward ways of shopping, which has created immense demand for the CPG industry. … With an ever-complex consumer purchasing path, it can be difficult for a brand to know where exactly to adjust their efforts. ”[2].

Data 100
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Supply Chain Planning for Direct-To-Consumer

ToolsGroup

Direct-to-Consumer (DTC) presents special supply chain planning challenges for both smaller microbrands (e.g., eyeglass brand Warby Parker or mattress seller Casper) and much larger consumer goods incumbents, but the planning challenges are different depending on which type of company you are.

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L’Oréal: A Case Study in Supply Chain Excellence

Supply Chain Shaman

The award, based on beating the industry peer group on rate of improvement on the key metrics of growth, operating margin, inventory turns, and Return on Invested Capital (ROIC) while outperforming their peer group, is tough to achieve. The orbit chart below illustrates L’Oréal’s performance at the intersection of two metrics.