Remove Consumer Goods Remove Demand Planning Remove Shipping Remove Sourcing
article thumbnail

What is Demand Planning? [Ultimate 2023 Guide]

Unleashed

The onset of COVID and the rapidly changing environment of a pandemic-hit world has meant demand planning has become more difficult – and as a result, more critical – than ever. What is demand planning? Demand planning is the process of predicting what customer demand will be for a certain product.

article thumbnail

Mars Wrigley’s Highly Successful Supply Chain Digital Transformation

Logistics Viewpoints

Mars is one of the largest fast moving consumer goods companies in the world. Kinaxis is a proponent of using network planners for both supply and demand planning rather than having the planners operate in silos. The company chose 4Flow to do transportation planning and execution in Europe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Planning. When The Answer To Two Simple Questions Is Not So Simple.

Supply Chain Shaman

(The planning team was defending the status quo without questioning current practices and how to improve them.) The question was, “How can I redefine demand planning processes to use channel data?” Starting to understand the issue with multi-tier demand planning? Granularity also differs.

article thumbnail

Consumer Packaged Goods Manufacturers and Consumer-centric Supply Chains

Enterra Insights

Lisa Johnston ( @thatljohnston ), Senior Editor at Consumer Goods Technology, writes, “Much has been written about the extreme shifts in consumer behavior patterns.”[2] Demanding Great Customer Service. ”[3]. .” ” Footnotes. [1] ” Footnotes. [1]

article thumbnail

Supply Chain Management: What You Should Know

Elementum

The 50’s saw the development of “containerization” which enabled intermodal (ship, rail, air, truck) transport. Through the 70’s and 80’s, computers brought the next major advances, with sophistication and speed for tracking, routing, and higher-order functions like analytics and planning. Also in the US: 4.9

article thumbnail

Data is Essential for CPG Success

Enterra Insights

From demand planning to manufacturing to trade promotion optimization, data is essential for almost every aspect of consumer packaged goods (CPG) company operations. ” According to Nimrod Kaplan, CTO and Co-Founder at Water.io, consumer data might not be as abundant as people think.

Data 100
article thumbnail

How Supply Chain Can Make or Break a High Growth Company!

Supply Chain Game Changer

Supply Chain Management is an important factor for fast-growing hardware manufacturing companies, whether they’re producing goods overseas or at home. But it’s important in food manufacturing, consumer goods, Pharma, and Cannabis as well, as well as any industry with direct B2B sales.