The Titan Challenge
The Network Effect
JANUARY 30, 2016
Online Shopping (Courtesy of Flickr user robbertjnoordzij.). We’ve discussed the Titans in terms of the individual categories of Omnichannel, Customer Centricity and Cross Border Commerce. Now it is time to bring it all together in a list we call “The Titan Challenge” – combined performance in all three categories. The opportunity in crossborder commerce changed dramatically with little notice when Alibaba initiated Tmall Global in 2014, after the Chinese government established free trade zones
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