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Digital Transformation in Trade Promotion: What Must Change?

Supply Chain Insights

Our survey on Revenue and Trade Promotion Management is closing soon; and we will have some pretty strong research to pass along on this topic; but you and I both know it is going to tell us that nearly half of the trade promotions continue to produce less than planned ROI.

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The Great Hack and the Future of Big Data in Business

Enterra Insights

NPR’s Sarah McCammon writes, “If you’ve ever considered deleting your Facebook page or limiting the information you share on social media, you’re not alone. ”[1] Businesses dismissing the debate as a soon-to-be-forgotten news story about politics could be in for a rude surprise. ”[6]. .'”[5]

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