Digital Transformation in Trade Promotion: What Must Change?
Supply Chain Insights
AUGUST 29, 2017
1: Failed Promotions. Most domain experts will say that there are many causes for why trade promotions fail; but it really comes down to only one major thing: bad intelligence. As we have written in past blogs, point-of-sale (POS) data is a huge piece of that puzzle; but it cannot be the only piece.
95 
Let's personalize your content