Digital Transformation in Trade Promotion: What Must Change?
Supply Chain Insights
AUGUST 29, 2017
While that may require several volumes, let’s focus on five areas we know must change. #1: Most domain experts will say that there are many causes for why trade promotions fail; but it really comes down to only one major thing: bad intelligence. 1: Failed Promotions. Oh heck, why not just tackle the big one right away?
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