FMCG SKU Proliferation: How this negatively affects cost and service
Enchange Supply Chain Consultancy
FEBRUARY 4, 2021
Many SKUs sneak onto FMCG price lists when nobody is looking and this is far from facilitating constructive market development. Sales & Marketing colleagues prefer new launches to provide lengthy lists of SKUs; different fragrances, different sizes, different colours, different shapes, different claims etc.
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