Weather Permitting: How to Use Weather Data in Retail Forecasting
ToolsGroup
MARCH 3, 2022
Despite knowing all this, too many retailers ignore the impact of weather and this adds error to plans and demand forecasts. And even though meteorology has come a long way, weather is a notoriously fickle and uncontrollable factor, and no forecaster can reliably predict it beyond the next few weeks. It all evens out in the end.
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