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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods.

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Supply chain & logistics webinar

Proxima

Building a Modern Playbook for Supply Chain and Logistics Stardom. Here are some key takeaways from the session about the state of the market: Growth of automation. We have seen a notable increase in the implementation of automation since the last recession. How do businesses leverage returns? What is the right strategy?

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. ”[1] They are: 1.

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COVID-19 accelerates four trends and changes within global supply chains

Proxima

Global supply chain management has always been at the forefront of the battle. Whether warehousing, automation, freight, retail or e-commerce, business leaders needed to evaluate and address many or all in order to maintain their supply chains and keep up with the demand, which in turn, was drastically altered by the pandemic.

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Industrial IoT: Supporters and Skeptics

Enterra Insights

Jordan Appleson ( @jordanisonfire ), CEO at Hark, explains, “A subset of IoT is the Industrial Internet of Things which refers to creating interconnections between industrial equipment, facilities, personnel and processes. .”[1] If data is the commodity, this is its supply chain.” ”[2].

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Supply Chain Risk Management Highlighted by a Tiny Computer Chip

Enterra Insights

Jason Koebler and Joseph Cox explain, “In the 2015 novel Ghost Fleet , the spark that starts World War III is not a nuclear bomb, but a supply chain hack. In the book — which is based on real-life technology, technical papers, and diplomatic meetings — national security and international relations expert Peter W.

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10 Must-Watch Negotiation Movies: Master the Art of Persuasion with These Gripping Films

SCMDOJO

Negotiation, a crucial skill in the realms of business and procurement, demands the ability to remain calm, collected, and confident even in the most challenging situations. In this article, we delve into an unconventional yet remarkably effective training tool: movies. However, mastering this art can be tough and perplexing.