Customer Segmentation Remains Relevant and Necessary
Enterra Insights
SEPTEMBER 20, 2021
Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. Procurement steps : selection criteria, motivation to purchase. 1] Muhamed Muneer, “ Why segmenting your customers right is imperative for sustained growth ,” Money Control, 22 May 2021. [2]
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