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How Does Supply Chain Impact Marketing & Sales?

SCMDOJO

The supply chain of your business has many components. That’s why you need to understand the relationship between supply chain and marketing and align them if you hope to maintain a competitive edge in the fast-paced world. And you’ll get all of this while seeing your business grow. But the truth is that more than you think.

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Job opening: Global Supply Chain Director at Océ

Supply Chain Movement

Within this organization, you are responsible for global supply chain management activities across geographies (Netherlands, Germany, Canada and Singapore), successfully driving supply chain strategies and policies ensuring availability and on time delivery of products (print systems, parts, and OEM) to customers.

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Responsible Sourcing! Making Sustainability Happen for Real!

Supply Chain Game Changer

It’s become the keyword that you see in article titles and hit like or share when scrolling by?—?so Unfortunately, sustainability and sustainable development are beginning to turn from green to grey, considering its ever-increasingly washed-out idealistic applications in business and society at large. Sustainability.

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Guide to Google Shopping Ads: How to Use Google Shopping to Boost Traffic and Revenue

ShipBob

The coronavirus pandemic has pushed many brick-and-mortar stores to create a COVID-19 ecommerce strategy , as people are stuck at home and looking to get products to their doorstep. At the end of April 2020, Google even made it free to sell on Google — a change driven by the challenges businesses face due to the coronavirus.

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Getting to Know You: Artificial Intelligence and Targeted Marketing

Enterra Insights

Ensuring all these “rights” are aligned is most often accomplished through the use of big data and artificial intelligence (AI). Business consultant Ronald van Loon ( @Ronald_vanLoon ) insists cognitive technologies can go beyond just providing persona data to providing customers with meaningful personalized experiences.

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Embracing Product Market Viability: The Key to Thriving in a Competitive Landscape

ShipBob

Market viability refers to the likelihood that a product, service, or business model will be successful and profitable in a specific market. According to Clayton Christensen, a professor at Harvard Business School, approximately 30,000 products are launched each year and 95% of them fail. Cash is the oxygen of your business.

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eCommerce Marketing: How to Grow Your Online Store

Unleashed

There are many ways to market an eCommerce business. Often the best method will depend on a business’s specific monthly, quarterly, and annual objectives. Common eCommerce business goals solved by marketing include: Boost brand awareness – telling the world about your business.