Gamification is Badly Overhyped, but it Really Can Work in Retail
Logistics Viewpoints
OCTOBER 16, 2023
The book You’ve Been Played was written by a software developer who created one of the most popular gamified apps in the world. He writes, “over the years, I’ve found little evidence that most gamification actually works.” DOM is a solution that supports retail chains who want to pursue an omnichannel strategy.
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