Enterra Insights
SEPTEMBER 30, 2022
And — in what could be boon or bane for manufacturers and retailers — today’s consumers are quite willing to abandon their once-preferred brands in favor of new ones that offer value or novelty.”[1] The Omnichannel Consumer. The Omnichannel Retailer. ”[2] Yes, consumers can be difficult to figure out. during 2020.
Enterra Insights
JANUARY 31, 2023
As consumers settle into more normalized routines, it’s fair to ask what the future of omnichannel grocery shopping looks like. ”[1] In this article, I want to focus on the e-commerce portion of omnichannel grocery sales and the numerous innovations taking place in that space. Gender Differences. Increased Automation.
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GlobalTranz
MAY 18, 2018
Unfortunately, a lack of understanding in omnichannel supply chains has also led many companies to experience extreme issues in delivering on their promises. In addition, some may feel that growing into a seamless omnichannel sales strategy is impossible without supply chain technology hiccups, but that is not true.
Enterra Insights
MAY 26, 2022
Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.
Enterra Insights
JULY 14, 2020
Consumer behavior, even before the pandemic, was moving steadily towards the digital path to purchase. The pandemic forced many consumers to make purchases online that they normally would have completed in stores. ” That doesn’t mean they aren’t using the digital path to purchase — because they are.
Enterra Insights
APRIL 18, 2019
Even when a consumer concludes making an in-store purchase is their best option, they are likely to have used their smartphone to search for other options or to compare prices. The digital path to purchase is becoming the norm for many consumers and both retailers and manufacturers are taking notice. ”[2]. ”[2].
Logistics Viewpoints
JUNE 1, 2023
Recessionary environments cause disruptions in the manufacturing industry around the globe, leading to long lead times, shortages, rising prices, and complications in transportation lines. This means they are more likely to focus on value and affordability and change their priorities and brand preferences when making purchases.
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