Targeted Marketing’s Cloudy Future
Enterra Insights
JULY 31, 2018
Chuck Hermans, a professor at Missouri State University, explains, “Not everyone is interested in, nor a good target for, every product or service offering. 7] At a recent conference, Simpson reports, TEC Direct President Charles Fetterly told the audience we suffer from “over-targeting.” Footnotes. [1] Footnotes. [1]
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