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‘Cult Conscious’: Launching a transparency edit with Cult Beauty

Provenance

Spearheading innovation and going beyond your typical ‘sustainable’ collection, Cult Beauty is using Provenance technology to back up the claims made by beauty brands with factual information and verified data. Transparency isn’t about being perfect, ethical or even perfectly ethical!

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Hey Beauty, It’s Time To Lift The Lid On Ingredients And Impact

Provenance

For decades, the beauty industry has offered wonder products and secret formulas – but when it comes to ingredients and impact, mystery is no longer an option. It’s time to break the last beauty taboo: the impact your business has on people and the planet. It’s time for beauty to go beyond skin-deep once again.