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Enterra Insights
APRIL 29, 2021
Andrea Leigh ( @andreakleigh ), Vice President of strategy at Ideoclick, writes, “We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. … The most significant change in marketing in recent years has been power shift from brands to consumers.”[4]
Enterra Insights
SEPTEMBER 26, 2022
Shama Hyder ( @Shama ), CEO & Founder of Zen Media, explains, “Contextual targeting is not a new digital marketing strategy, but research suggests that it is making a comeback. According to global media company GumGum, “Contextually targeted ads drive an increase in consumer brand recall by 70%.”[5]
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Enterra Insights
OCTOBER 23, 2020
Nevertheless, no brand or company wants to waste precious marketing dollars on consumers unlikely to want or need what they are promoting. Fortunately, there is plenty of data to help brands figure out who might be interested in the products they are selling — if marketers know how to use it. .”[2] Redefine “Digital” Data.
Enterra Insights
DECEMBER 23, 2021
Consumers confront mailboxes full of catalogs and are exposed to many more ads via other media channels. Journalist Paul Hiebert ( @hiebertpaul ) reports that digital media has become a marketing Pac-Man racing to gobble up more and more ad dollars. digital ad spend — second only to retail (24.9%).”
Enterra Insights
AUGUST 5, 2020
And 52% are more inclined to change brands if a company doesn’t offer personalized communication. “Personalized marketing is everywhere,” writes Rachel Curasi, Director of Media at R2integrated. “Today, 89% of digital businesses are investing in personalization, according to Forrester.”[2]
Enterra Insights
NOVEMBER 28, 2018
Tod Loofbourrow ( @todatmit ), CEO and chairman of ViralGains, writes, “Here’s a quick reality-check for the next artificial intelligence pitch you hear: Ask what the company’s solution optimizes for. Businesses, not so much as consistent ‘low balling’ can negatively impact the bottom lines and dilute the brand value.
Enterra Insights
NOVEMBER 28, 2022
” If that statement is true (and I suspect it is), Jason Johnson, Chief Marketing Officer of Cupid Media, believes many marketers have yet to immerse themselves fully in the technology. According to journalist Shreshta Raina, artificial intelligence is advancing digital marketing at a rapid pace. ” Kimberly A.
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