Remove solutions martech retailer in-store-media-solutions
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Sales, Marketing and Artificial Intelligence

Enterra Insights

Andrea Leigh ( @andreakleigh ), Vice President of strategy at Ideoclick, writes, “We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. ”[2] This simply can’t be accomplished without the assistance of cognitive technologies.

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Enhancing Digital Customer Experience

Enterra Insights

RenĂ© Aerdts ( @ReneAerdts ), Chief Technology Officer at DXC Technology, explains, “Consumers have been conditioned by online retailers like Amazon to expect high service levels, easy-to-use interfaces and customized buying experiences.”[3] Out of all generations, they have the lowest opinion of most industries’ digital services.

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Omnichannel is the New Black of Retail

Enterra Insights

This year, like last, has witnessed retailers declare bankruptcy and close brick-and-mortar stores — continued consequences of the so-called Retail Apocalypse. Many analysts attribute recent events to three things: The rise of e-commerce; retailers overbuilding; and, taking on too much debt. Retail is anything but dead.