Remove solutions martech retailer shopper-reach
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Enhancing Digital Customer Experience

Enterra Insights

René Aerdts ( @ReneAerdts ), Chief Technology Officer at DXC Technology, explains, “Consumers have been conditioned by online retailers like Amazon to expect high service levels, easy-to-use interfaces and customized buying experiences.”[3] “[Retailers] must build security into all new digital products,” Aerdts writes.

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Analyzing Supply Chain Risk

Enterra Insights

From the Suez Canal blockage costing traders more than five billion euros in lost revenue and the Colonial Pipeline ransomware attack that resulted in massive spikes in oil prices, to the desperate rush by retailers to get shelves adequately stocked ahead of Christmas. ”[1] Risk managers have a term for these conditions: VUCA.

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Outdated Supply Chains Can’t Meet Consumers’ “Need-It-Now” Mentality

FLEXE

This type of customer-centricity is not a new concept for retail, but today it extends even further: Your entire supply chain needs to become customer-centric, too, and that requires an entirely different model than its predecessor. You need: Visibility and insights into customer demographics: Who are your shoppers? Overwhelmed?

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Personalization Still Matters

Enterra Insights

”[1] To bolster their case, they cite a study published by Accenture that found, “Over 75% of consumers are more likely to purchase from retailers that know their name and purchase history and provide recommendations that are appropriately on-taste. ” Martech Advisor, 5 August 2019. [4] Guaranteeing brand safety.