Are Retailers or Consumers Pushing Holiday Shopping Earlier?
Enterra Insights
OCTOBER 8, 2024
Journalist Ben Kesslen reports a new survey from Bankrate found, “48% of Americans will begin their winter holiday gift buying in October.”[1] She explains, “It could be a coincidence, but industry experts say consumers are opting for cheaper, slower shipping options just as retailers stock up early for peak season.
Let's personalize your content