Why is Tesla considering advertising?
Proxima
JUNE 8, 2023
All this has been achieved in 20 years and without the need for any large-scale above or below the line advertising. Contrast this with automotive rivals Toyota and VW Group that spent $4.5bn and $3.5bn respectively on advertising in 2022 (according to Statista). What could the other reasons for this apparent U-turn be?
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