Remove audience
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Building Outside-in Processes: Answering A Question From the Audience

Supply Chain Shaman

I value dialogue with audiences, and hate to cut it short. Answering the Question from The Hand In the Audience. While I normally finish early on presentations, on this day, I had almost run over reducing the time for questions. I shrugged my shoulders and sighed. Sitting on the back row of the event was Pat Bower from Combe, INC.

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ON24 – Want an audible audience? How your online events can give attendees a voice

IT Supply Chain

The post ON24 – Want an audible audience? By Ismail Khalid (pictured). Content Writer. How your online events can give attendees a voice appeared first on IT Supply Chain.

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Want an audible audience? How your online events can give attendees a voice

IT Supply Chain

The post Want an audible audience? By Ismail Khalid (pictured). Content Writer. How your online events can give attendees a voice appeared first on IT Supply Chain.

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The Logistics of Logistics Story with Joe Lynch

The Logistics of Logistics

The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos and articles. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Enhancing the Practical Relevance of SCM Research

SCM Research

Scholars must also ensure that their findings reach the right audience. The author suggests ways to bridge the gap between academia and practice: engaging with practitioners, site visits, working as a practitioner, and even forming consulting teams of practitioners. But making research relevant is not enough. Toffel, M.W.

Research 225
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Targeted Marketing and Smart Audiences

Enterra Insights

For example, Sarah Vizard ( @scviz ) reports, “Procter & Gamble (P&G) has credited a shift from ‘generic demographics’ to ‘smart audiences’ with helping improve the effectiveness of its marketing and its innovation pipeline.”[1]. Be resourceful with how you reach audiences. ”[1].

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?