Remove category expert-talks
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Autonomous Decision Science™ Discussed on the Next Normal Show

Enterra Insights

Leveraging ADS, decisions can be made faster and more accurately than the subject-matter experts or data scientists. From shopper marketing and consumer insights, to category management and supply chain, ADS has end-to-end optimization potential. It can create a continuous, self-funding process for innovation and value creation.

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Is it Time to End Generational Marketing?

Enterra Insights

” Generational Marketing Admittedly, there are some product categories where it makes sense to conduct generational marketing. ” Cohen asserts, “We don’t study and teach these categories because they simply aren’t real.” Can we predict it? Can we prevent it? ” He also cited sociologist Philip N.

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Greater Importance of Retailer and Supplier Collaboration

BlueYonder

Our experts, who have spent years in the supply chain industry, share their insights. We have talked about it for years: the importance of supplier and retailer collaboration. This blog is a part of our Coffee & Category Management Vlog series.

Retail 81
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Leadership in Volatile Times

Enterra Insights

Experts suggest that navigating volatile times successfully requires a change in leadership style and business strategy. He talked to his aide and he said ‘Saddle up Nelson [his white horse]. Did you note that Washington “talked to his aide”? Running a business during volatile times can seem overwhelming.

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Blue Yonder Pivots to a Partnership Strategy

Logistics Viewpoints

I talked with Umar Ausaf – Blue Yonder’s General Manager for North America Partner Success and Bill Beecher – VP for Global Alliances at Blue Yonder – about this change to their strategy. Blue Yonder breaks their SI partnerships into two categories – global SIs and regional SIs. One of the first companies to talk to me was netLogistik.

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Improving CX Means Going Beyond: Amplifying Experiences With a Unified Supply Chain

BlueYonder

Historically, the retail industry has talked about experience through one lens and one lens only — the customer’s. So, they leveraged artificial intelligence (AI)-infused forecasting and replenishment solutions from Blue Yonder to increase the shelf availability of 29,000 SKUs across 130 categories in almost 500 stores.

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Supplier Diversity: From Checking the Box to Driving Business Strategy

ivalua

These programs are as familiar to procurement professionals as concepts like spend analysis or category management. This sentiment has been echoed so many times since by experts and practitioners and I have come to accept it as a key factor of resiliency. have accepted as a key element of procurement.