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AI Driven Sales & Marketing with Jason Jimenez-Vanover

The Logistics of Logistics

Jason Jimenez-Vanover and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of JCI Marketing , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies.

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Trying to Push Content Above the Noise

Supply Chain Shaman

I questioned in this time of uncertainty if supply chain leaders will value data-driven content. The Tension Between Noise and Content In my work as an industry analyst, the role of content has changed. True content takes time and resources. There is a constant battle between noise and data-driven content.

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Inside the Shipper Mind with Jim Bierfeldt

The Logistics of Logistics

His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. LMA’s approach recognizes that logistics services today are BOUGHT, not sold.

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Key Takeaways from TMSA Elevate with Trey Griggs

The Logistics of Logistics

TMSA is the Transportation Marketing and Sales Association, a non-profit organization for sales and marketing professionals in transportation and logistics. He is the Founder and CEO of Beta Consulting Group, where he helps logistics companies improve their sales and marketing outcomes through consulting, coaching, and connecting.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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This Week in Logistics News (March 30 – April 5)

Logistics Viewpoints

a provider of global trade compliance solutions and content that specializes in offering solutions and content export compliance and controlled commodities. percent of total online sales. percent of total in-store sales. Supply chain software vendor Descartes Systems Group has acquired OCR Services Inc.,

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Revolutionizing Supply Chain Planning: The Power of Generative AI

Logility

Generative AI is a Large Language Model (LLM), a type of AI that can create new content. This content can be text, images, or code. It is trained on a large dataset of existing content, and it learns to generate new content that is similar to the content it was trained on. What is Generative AI?

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing.