Understanding the Profitability of Omnichannel Retail is a Problem
Logistics Viewpoints
NOVEMBER 20, 2023
As ecommerce grew at double digit rates, while in store sales grew at less than the rate of inflation, retailers were looking for a way to turn their stores into a competitive weapon. These new order fulfillment paths allowed retailers to rapidly grow sales. Then came Covid. Consumers did not want to go into stores.
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