Why Retail Promotions Fail: When a Failed Promotion Is Really a Failure of Your Allocation and Replenishment Strategy
ToolsGroup
MAY 30, 2024
We see it happening all this time: you have excess inventory of several items, so you launch a massive discount campaign with the hopes of to clear shelf space. Instead of blindly discounting surplus inventory, a smarter approach involves rebalancing stock to match regional demand. But sales barely increase.
Let's personalize your content