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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. Each customer segment purchases your product to fulfill the same needs and often communicates through similar channels. The drivers behind a customer purchase shapes product, sales and marketing decisions.”

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. ”[1] They are: 1.

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Supply chain & logistics webinar

Proxima

At our recent webinar, held with Supply Chain and Logistics consultancy Hatmill, Proxima’s Simon Geale welcomed Joe Metcalf, Johnathan Foster, Neil Jordan, and Simon Dixon to discuss their advice on the tools needed now to achieve supply chain and logistics success across: warehousing, automation, freight, and reverse logistics.

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5 Reasons Why You Need a TMS to Build a Resilient Supply Chain

TMC

Then a global transportation management system (TMS) should be a key part of your supply chain technology strategy. Additionally, customers have more choices than ever, so a poor experience could result in their decisions to purchase from competitors. PANEL: • Jordan Kass, President, Managed Services. Register today!

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COVID-19 accelerates four trends and changes within global supply chains

Proxima

Lockdowns have given a new edge to e-commerce as returns for online purchases tend to be three-fold compared to in-store purchases. As consumer consumption habits changed, companies like Amazon, Walmart, Target and Kroger were faced with yet another challenge in addition to a higher demand in online purchases and returns.

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5 Reasons Why You Need a TMS to Build a Resilient Supply Chain

CH Robinson Transportfolio

Then a global transportation management system (TMS) should be a key part of your supply chain technology strategy. Additionally, customers have more choices than ever, so a poor experience could result in their decisions to purchase from competitors. PANEL: • Jordan Kass, President, Managed Services. Register today!

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Spire and Gravity Supply Chain solutions helping restore flow of goods

Gravity Supply Chain

Developing end-to-end supply chain management software, Gravity optimizes operations, mitigates risk, and controls costs. In 1956, manually loading a ship cost $5.86 per ton; the standardized container cut that cost to just 16 cents a ton … The U.S. billion metric tons as of 2017. One joint solution.