Customer Segmentation Remains Relevant and Necessary
Enterra Insights
SEPTEMBER 20, 2021
Despite the lengthy history of segmentation, Muhamed (aka M) Muneer ( @Muneermuh ), managing director of CustomerLab Solutions, insists, “Customer segmentation helps in delivering relevant and important benefits to customer groups in a consistent manner and will drive competitive advantage.”[1]. ”[1]. ” Footnotes. [1]
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