Growing Interest in Direct-to-Consumer Sales, Part 1
Enterra Insights
SEPTEMBER 1, 2021
One of the most prominent retail trends accelerated by the pandemic has been increased e-commerce sales. Ali Amarsy, Senior Vice President of Global Product Strategy at Publicis Commerce, writes, “COVID-19 has catapulted us into the future. They explain, “For years, CPG e-commerce has lagged behind retail e-commerce.
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