Remove solutions martech e-commerce
article thumbnail

Growing Interest in Direct-to-Consumer Sales, Part 1

Enterra Insights

One of the most prominent retail trends accelerated by the pandemic has been increased e-commerce sales. Ali Amarsy, Senior Vice President of Global Product Strategy at Publicis Commerce, writes, “COVID-19 has catapulted us into the future. They explain, “For years, CPG e-commerce has lagged behind retail e-commerce.

article thumbnail

Growing Interest in Direct-to-Consumer Sales, Part 2

Enterra Insights

Due to the pandemic, e-commerce growth accelerated and manufacturers’ interest in direct-to-consumer (DTC) consumer sales also increased. Terry concludes, “An e-commerce platform is an obvious requirement, but all those new orders must be fulfilled, and CG supply chains are built around pallets and cases, not each-picks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Omnichannel is the New Black of Retail

Enterra Insights

Many analysts attribute recent events to three things: The rise of e-commerce; retailers overbuilding; and, taking on too much debt. The rise of e-commerce resulted in significant changes in consumer behavior as they abandoned traditional shopping journeys and began using the digital path to purchase. .”

article thumbnail

Enhancing Digital Customer Experience

Enterra Insights

With so much commerce moving online, digital customer experience (CX) is becoming increasingly important. ” Cognitive solutions, like the Enterra Shopper Marketing and Consumer Insights Intelligence System , can integrate numerous sources of data to provide insights about consumers. Improved Personalization.

article thumbnail

Analyzing Supply Chain Risk

Enterra Insights

Johnston notes that a rapid rise in e-commerce during the pandemic — “ten years growth in just the first three months of 2020” — made it “apparent that predicting future supply chain demand using outdated data is no longer feasible.” The post Analyzing Supply Chain Risk first appeared on Enterra Solutions.

article thumbnail

Cognitive Technologies in Marketing

Enterra Insights

Allen explains, “The MarTech solutions of the future — and the present — will almost all exhibit elements of AI. … Machine learning is already getting leveraged in a broad array of MarTech solutions. In a matter of days, stores closed, e-commerce sales ramped up, and contact center interactions exploded.