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Is it Time to End Generational Marketing?

Enterra Insights

Back in 1910, most young people worked; only fourteen per cent of fourteen- to seventeen-year-olds were still in school. The new idea was that people born within a given period, usually thirty years, belong to a single generation. Maybe the reason societies change is that people change, every thirty years.”

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Marketing: Opportunities and Dangers of Social Media

Enterra Insights

Journalist Kevin Roose ( @kevinroose ) asserts, “As social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand.”[2] 3] It’s no secret that more and more people are spending time with social media. The leading category by sheer number of accounts is Media.

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COVID Has Fundamentally Changed the Profession of Supply Chain Management

Logistics Viewpoints

The toilet paper shortage was one of the COVID era events that taught people what the term “supply chain management” meant. COVID was a Fukushima category event that applied to all industries. Other young supply chain analysts and planners learned things in a few months that would have taken years to learn in the past.

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Roundtable Series: Scaling in a Compromised Supply Chain

Unleashed

Sam Gilks is a Supply Chain Consultant at Young Foodies , which offers services to FMCG challenger brands. As Sam Gilks from Young Foodies puts it: “It’s very different depending on where in the stratosphere you sit and what your strategic aims are for that business cycle. “A The lesson?

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Kinaxis Receives Two Awards at the Best Ottawa Business Awards Gala: Deal of the Year and Outstanding Company

Kinaxis

Recognition in this category adds to the growing list of accolades Kinaxis has received: 2014 Canada’s Best Small & Medium Employers , 2014 National Capital Region Top Employer , 2013 Canada’s Best Employers for Young People , 2014 Supply Chain Pros to Know , 2014 100 Great Supply Chain Projects and 2013 Great Supply Chain Partner.

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Holiday Shopping 2021: 6 Retailer Lessons from Black Friday and Cyber Monday (+ 4 Expert Insights)

ToolsGroup

Maybe its digital-only design fit more with the purchase activities of tweens and young adults everywhere. In addition to electronics, other categories facing high out-of-stock levels include jewelry, apparel, home & garden, and pet products. Maybe the low price made the console a more accessible option for more families.

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2022 so far: Proxima consistently recognized as industry leading

Proxima

To top this off, we are finalists in three categories at this year’s MCA Awards and for CIP’s Procurement Consultancy Project of the Year. These wins are all down to the committed people who work at Proxima, and we’re incredibly proud to look back at all we have achieved in 2022 so far.