Consumer Goods Related Topics 
Enterra Insights
SEPTEMBER 30, 2022
The Consumer Goods Technology staff notes, “Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity.”[7] It Didn’t. ” The Wall Street Journal, 16 April 2022. [5] 8] Alldredge et al.,
Enterra Insights
JANUARY 14, 2022
Lisa Johnston ( @thatljohnston ), Senior Editor at Consumer Goods Technology, writes, “Much has been written about the extreme shifts in consumer behavior patterns.”[2] 1] Michael Baudendistel, “ Consumer Data Shows Mixed Messages ,” FreightWaves, 23 November 2021. [2] ”[3]. .”
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Enterra Insights
JULY 29, 2021
Consumer goods companies across the globe are spending large amounts of time and money trying to manage and utilize massive amounts of data, but they struggle to make sense of it, including automating it to dramatically improve forecasts and make better decisions.
Enterra Insights
SEPTEMBER 2, 2021
She explains, “Paradoxically, the most important step for consumer goods companies seeking to launch a new direct-to-consumer site is to resist the urge to set up a direct-to-consumer site — at least until they get some critical homework out of the way. ” #3. Footnotes. [1]
Enterra Insights
DECEMBER 21, 2021
Journalist Lisa Terry notes that, even before the pandemic, consumer goods manufacturers were reeling from uncertainty. 7] Lisa Terry, “ Enabling a Future-Proof Supply Chain ,” Consumer Goods Technology, 31 August 2021. [8] ” Concluding Thoughts.
Enterra Insights
JULY 20, 2021
The staff at Consumer Goods Technology (CGT) explains, “If 2020 was a Dickens novel about consumer goods, it might be called a tale of two categories: essential and non-essential. The former saw the better of times in which the belief in their products gave consumers hope. Concluding Thoughts.
Enterra Insights
OCTOBER 7, 2021
3] CGT Staff, “ Preparing for an E-commerce-Fueled Future ,” Consumer Goods Technology, 30 July 2021. [4] 7] Ray Schultz, “ Consumers Want More Online Convenience Post-Pandemic, Study Finds ,” MediaPost, 28 June 2021. [8] .”[2] Straight calls e-commerce “the Energizer Bunny of retail sales.”
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