Logistics Viewpoints
MAY 26, 2023
Last night, I took my 13-year-old son to see the movie Air, which tells the story of how Nike pursued basketball rookie Michael Jordan in 1984 to sign with the company. That move, and Michael Jordan’s incredible talent and business acumen, has turned the Jordan brand into a multi-billion-dollar business.
Enterra Insights
JULY 6, 2020
Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. ”[1] They are: 1. ” DTC Risks and Rewards.
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Enterra Insights
SEPTEMBER 20, 2021
Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. ” Footnotes. [1]
Enterra Insights
DECEMBER 10, 2019
Jordan Appleson ( @jordanisonfire ), CEO at Hark, explains, “A subset of IoT is the Industrial Internet of Things which refers to creating interconnections between industrial equipment, facilities, personnel and processes. .”[1] ”[4] There are numerous reasons manufacturers should consider implementing IIoT systems.
Unleashed
JUNE 22, 2022
It’s been a long two years for manufacturing and logistics businesses at the sharp end of rapidly-changing global events. But which sub-sectors of manufacturing and logistics struggled most to fulfil orders during the pandemic, and how quickly did they rally? The Supply Chain Resilience Roundtable.
Proxima
JULY 16, 2020
At our recent webinar, held with Supply Chain and Logistics consultancy Hatmill, Proxima’s Simon Geale welcomed Joe Metcalf, Johnathan Foster, Neil Jordan, and Simon Dixon to discuss their advice on the tools needed now to achieve supply chain and logistics success across: warehousing, automation, freight, and reverse logistics.
Enterra Insights
OCTOBER 10, 2018
Jordan Robertson and Michael Riley explain what happened next.[2]. Multiple people familiar with the matter say investigators found that the chips had been inserted at factories run by manufacturing subcontractors in China.” 2] Jordan Robertson and Michael Riley, “ The Big Hack: How China Used a Tiny Chip to Infiltrate U.S.
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