solutions martech media 
Enterra Insights
OCTOBER 25, 2021
Many brands are turning to social media influencers. Journalist Kevin Roose ( @kevinroose ) asserts, “As social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand.”[2] 3] It’s no secret that more and more people are spending time with social media.
The Logistics of Logistics
OCTOBER 8, 2021
He served as CEO of GSI Media, which sold to eBay in 2011, then as GM and VP of eBay Enterprise Marketing Solutions, where he oversaw billions in ecommerce revenue and ran nine advertising and martech companies. Ware2Go provides cloud-based technology as part of the fulfillment solution for every customer.
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Enterra Insights
APRIL 29, 2021
Andrea Leigh ( @andreakleigh ), Vice President of strategy at Ideoclick, writes, “We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. 2] Andrea Leigh, “ Retail Media Strategies Evolve As Ecommerce Surges ,” AdExchanger, 29 March 2021. [3]
Bristlecone
MARCH 8, 2021
“This new partnership is aimed at helping companies bridge the gap between customer-facing platforms and backend systems while answering the call for digital experience solutions that turn everyday buyers into lifelong customers,” said Nirav Patel, President and CEO, Bristlecone. “We Media Contact. Bristlecone. Giselle Lopes.
Enterra Insights
SEPTEMBER 26, 2022
Shama Hyder ( @Shama ), CEO & Founder of Zen Media, explains, “Contextual targeting is not a new digital marketing strategy, but research suggests that it is making a comeback. According to global media company GumGum, “Contextually targeted ads drive an increase in consumer brand recall by 70%.”[5] 20 May 2022.
Enterra Insights
APRIL 14, 2021
According to Aerdts, “Tracking customers’ social media activity is also essential. ” Cognitive solutions, like the Enterra Shopper Marketing and Consumer Insights Intelligence System , can integrate numerous sources of data to provide insights about consumers. ” Customer Sentiment. ” Embrace Technology.
Enterra Insights
NOVEMBER 28, 2022
” If that statement is true (and I suspect it is), Jason Johnson, Chief Marketing Officer of Cupid Media, believes many marketers have yet to immerse themselves fully in the technology. Enable media monitoring and transcription services. He warns, “Do marketing, not martech.”
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