Resources

The 2019 Technographic Data Report for B2B Sales Organizations

ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Recruiting Crossword Puzzle

ZoomInfo

Recruiting in today’s world of tech-everything is a far cry from the way recruitment was done years before. On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.

How ZoomInfo Solves Recruiting Pain Points

ZoomInfo

As a recruiter, staffing candidates correctly is a critical element of the process. Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

The ABC’s of Recruiting for Gen Z

ZoomInfo

Take a look around you at any given moment, and somebody is likely surfing the web on their phone. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last.

The Data Intelligence Glossary for Recruiting and HR Professionals

ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

New Planning Maturity Assessment

Create your own user feedback survey.

New Planning Maturity Assessment

Test your Planning Fitness. In today's new supply chain paradigm, resilience and agility are key. Is your planning process fit enough to keep up with the pace of change? Is your tech stack helping or hindering your progress? Take AIMMS's new quiz to uncover learnings and benchmark yourself against peers! Many professionals have found this quiz useful to identify improvement areas.

Best Practices for a Marketing Database Cleanse

ZoomInfo

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

2020 Database Strategies and Contact Acquisition Survey Report

ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

Cold Calling Tips and Tricks

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

Why B2B Contact and Account Data Management Is Critical to Your ROI

ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

Leveraging Supply Chain Data for Competitive Advantage

What does it mean to become a digital business or digital supply chain?

CIO: Here's Why Analytics is Eating the Supply Chain

Life science companies are adopting innovative cloud technology to provide a single source of truth for end-to-end supply chain decision-making.

Balancing Priorities in the Supply Chain: How Data Discovery Reveals Unseen Associations and Opportunities

Leading companies are constantly managing competing supply chain priorities.

The Sustainable Supply Chain: Realizing Costs Savings and Increased Efficiencies Through Data Discovery

The sustainable supply chain is the future supply chain.

Machine Learning: A Quantum Leap in Forecast Accuracy for the Modern Supply Chain

Whether you realize it or not, Machine Learning is having a profound impact on your everyday life.

5 Steps to a Smart Supply Chain

Industry leaders are 3.5 times more likely to take advantage of analytics. This drive toward intelligent business is redefining how organisations need to operate if they hope to be successful.