ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

ZoomInfo

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

ZoomInfo

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

GEP

As early as next year, procurement and supply chain operations will begin to adopt AI agents, often called “agentic AI,” to work alongside employees to make and execute decisions with precision across procurement and even the most complex global supply chains. Unlike LLM-based generative AI tools such as ChatGPT, these AI agents do not require prompts from humans.

Discover strategies to optimize load building and achieve significant transportation cost savings. Plus, learn how load optimization can help reduce CO 2 emissions and align with climate regulations and consumer expectations. Finally, discover best practices for sustainable load optimization.

Pursuing product portfolio management excellence empowers organizations to unlock the full potential of their offerings. This comprehensive guide unveils 10 essential keys that serve as the building blocks for success.

Measuring innovation success is critical yet challenging for organizations, often leading to confusion over which KPIs to use. Many rely on inappropriate metrics borrowed from other departments, wasting resources and overlooking valuable opportunities. This guide outlines why innovation metrics are hard to track and offers a framework for creating effective KPIs.

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

Enhance your transportation and load building efficiency with our comprehensive guide. Learn to tackle today's supply chain challenges and optimize your approach with advanced planning strategies. This guide covers: Supply Chain Challenges: Discover how transportation planning can address critical issues and improve efficiency. Load Building Benefits: Understand how effective load building can enhance your transportation processes.

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A new survey shows 55% of enterprises anticipate a major supply chain disruption to strike any time. No wonder, resilience is a top priority today. With disruptions looming, procurement and supply chain managers are stepping up their game. And guess what? Sixty-three percent believe AI can be their top ally in this mission. This new report from The Economist and GEP explores how procurement and supply chain professionals are responding to shifting business dynamics.

GEP

AI isn’t the future. It’s here, now. 30% of businesses have invested in AI. Another 57% will do it in the next 12 months*. From demand forecasting to inventory optimization, risk mitigation to sustainability — AI is set to transform everything. But here’s the secret: success will only come from strong human-AI collaboration, reveals this new new Economist Impact report.

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Financial institutions must navigate a complex web of policies, procedures and regulations to ensure compliance and manage risk. When Hellenic Bank, a leading retail lender in Cyprus, set out to transform its procurement operations, it needed more than just software deployment. It required a partner that would help embed its intricate buying processes — with all its validations, risk assessments and tiered approvals — into a unified system.

The 2024 Newcastle Systems Worker Satisfaction Survey provides insights into the life of a warehouse worker and what matters to them.

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Scope 3 emissions – which account for 70 – 80% of an organization’s emissions – are complex and multifaceted. They form the bulk of an organization’s environmental impact. It’s no surprise that enterprises still struggle to track and manage these emissions. '10 Practical Steps to Reduce Scope 3 Emissions' guides you through the essential phases of identifying, analyzing, and mitigating these emissions.

GEP

By 2027, Gartner predicts that 40% of sourcing will be handled outside of the procurement function. How can procurement pros ensure that the process is efficient and unified for all users? For a synchronized and democratized approach to procurement, leaders are embracing total procurement orchestration solutions. The What, Why and How of Total Procurement Orchestration details how a multi-level orchestration strategy streamlines procurement processes.

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.

In the rapidly evolving healthcare industry, delivering data insights to end users or customers can be a significant challenge for product managers, product owners, and application team developers. The complexity of healthcare data, the need for real-time analytics, and the demand for user-friendly interfaces can often seem overwhelming. But with Logi Symphony, these challenges become opportunities.