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Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

GEP

For years, you and your team have fought an uphill battle. Supply disruptions. Cost pressures. ESG compliance. You name it, and you’ve had to navigate it. In 2025, many challenges will persist, but procurement and supply chain teams have a powerful tool with rapidly advancing capabilities to tackle them — artificial intelligence (AI). The GEP Outlook 2025 report examines the disruptive transformation AI is driving in procurement and supply chains, alongside other key trends and the macroeconomic

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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

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Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

In this webinar, supply chain industry experts share insights and best practices for enhancing supply chain efficiency, resilience and adaptability. Watch the webinar to learn strategies to develop supply chain maturity and save on costs. Delve into the stages of supply chain maturity, from foundational management to advanced optimization and innovation.

GEP

As early as next year, procurement and supply chain operations will begin to adopt AI agents, often called “agentic AI,” to work alongside employees to make and execute decisions with precision across procurement and even the most complex global supply chains. Unlike LLM-based generative AI tools such as ChatGPT, these AI agents do not require prompts from humans.

Discover strategies to optimize load building and achieve significant transportation cost savings. Plus, learn how load optimization can help reduce CO 2 emissions and align with climate regulations and consumer expectations. Finally, discover best practices for sustainable load optimization.

Pursuing product portfolio management excellence empowers organizations to unlock the full potential of their offerings. This comprehensive guide unveils 10 essential keys that serve as the building blocks for success.

Measuring innovation success is critical yet challenging for organizations, often leading to confusion over which KPIs to use. Many rely on inappropriate metrics borrowed from other departments, wasting resources and overlooking valuable opportunities. This guide outlines why innovation metrics are hard to track and offers a framework for creating effective KPIs.

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

Enhance your transportation and load building efficiency with our comprehensive guide. Learn to tackle today's supply chain challenges and optimize your approach with advanced planning strategies. This guide covers: Supply Chain Challenges: Discover how transportation planning can address critical issues and improve efficiency. Load Building Benefits: Understand how effective load building can enhance your transportation processes.

GEP

A new survey shows 55% of enterprises anticipate a major supply chain disruption to strike any time. No wonder, resilience is a top priority today. With disruptions looming, procurement and supply chain managers are stepping up their game. And guess what? Sixty-three percent believe AI can be their top ally in this mission. This new report from The Economist and GEP explores how procurement and supply chain professionals are responding to shifting business dynamics.

GEP

AI isn’t the future. It’s here, now. 30% of businesses have invested in AI. Another 57% will do it in the next 12 months*. From demand forecasting to inventory optimization, risk mitigation to sustainability — AI is set to transform everything. But here’s the secret: success will only come from strong human-AI collaboration, reveals this new new Economist Impact report.