Resources

The 5 Stages of Account-Based Marketing — and How to Win Them All

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data.

16 Go-to-Market Plays for Your Entire Sales Funnel

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

The Ultimate Guide to Executive Recruiting

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

How to Optimize Your Supply Chain in Times of Disruption

GEP

Disruptions expose gaps in the supply chain and amplify problems. What can be done? Research by GEP and North Carolina State University shows how tech can fix the gaps and ensure supply chain resilience and optimization. Download now!

Top 5 Supply Chain Processes That Need Better Collaboration Right Now

GEP

A lack of collaboration is one of the leading causes of supply chain headaches. GEP offers 5 remedies to ease your pain. Download this guide for must-have tools and processes for better supplier interactions.

The Greener Last Mile

Sustainability is no longer a “nice to have.” It’s a must-have. Consumers can see through brands’ green-washing. Here are the biggest and easiest opportunities for shippers looking to "green up" their shipping footprint.

The Definitive Guide to Embedded Analytics

Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption. But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

The Essential Supply Chain Network Design Tooling Checklist

Dedicated supply chain network design software is fuelled by intuitive scenario analysis capabilities on the front end and powerful mathematical optimization on the back end. Answer 10 relevant questions and find out if your needs qualify for advanced network design & scenario modeling technology.

Real-Time Trackers: A Welcome Labor Solution for Logistics

The labor market is under an unprecedented squeeze, and the logistics industry has been hit particularly hard by the “Great Resignation.” According to Deloitte and The Manufacturing Institute, the labor shortage will cost the U.S. as much as $1 trillion, and 2.1 million positions could remain unfilled by 2023. To combat the effects of the tightening labor market, agile logistics companies are focusing their efforts on adopting tools and processes that drive efficiency and help their operations’

The Digital Logistics Provider: Delivering a New Level of Service in the Age of IoT

Logistics Service Providers (LSPs) have a lot on their plate. A job that was once as simple as moving goods around now involves managing countless vendors, juggling demanding customer expectations, and providing an all-around seamless experience. In response to the growing complexity of the modern global supply chain, logistics service providers are embracing digital supply chain solutions powered by new IoT tracking technologies and data analytics.

Port Congestion Shines Light on Visibility Gaps

Port congestion is a standout topic in current conversations surrounding logistics and the supply chain. With consumer demand and e-commerce at an all-time high, huge spikes in U.S. imports have led to severe backups that have hobbled many companies utilizing West Coast ports. This report, built from extensive survey data from a myriad of shippers and logistics providers, shines light on visibility gaps that have contributed to the current crisis of port congestion.

Common Use Cases for Mathematical Optimization

Mathematical optimization is a subset of artificial intelligence and a type of prescriptive analytics. It determines ways in which business processes should evolve or be modified, providing implementable solutions with known cost and/or benefit. What are some of the most common use cases for mathematical optimization across industries? How can this type of prescriptive analytics be applied to lower costs, reduce carbon emissions and build more resilient supply chains?

The Easiest Platform to Manage Shipments

The unprecedented changes in the last couple of years have caused disruption and flustered supply chain resilience. As a result, shippers are dealing with high freight costs, late shipments, lack of visibility, process inefficiencies, and other complexities. With our intuitive, easy-to-use shipper platform, shippers can access Uber Freight’s nationwide network of more than 100,000 carriers, generate instant quotes, get competitive rates, tender loads in seconds, automate manual workflows, and tr

12 Plays to Kickstart Your Recruitment Process

ZoomInfo

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

Market Insights Report: Top Trends for 2022 Planning and Beyond

It’s no secret that supply-chain bottlenecks have tightened throughout the pandemic. Persisting consumer demand, steep retailer prices, and the driver shortage continue to make headlines every day. However, the data reveals a deeper story. Pulling from our own network and the broader industry, Uber Freight is releasing a biannual report that examines dynamic retail and spending imbalances, unprecedented nationwide driver supply shifts, and digital brokerage trends that emerged in H2 2021.

The Power of Conversation Intelligence

ZoomInfo

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

12 Tips for Selling to the C-Suite

ZoomInfo

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite. In this eBook, we’ll cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline sellers and executive buying committees, all backed up with proven insights and experience.

No More Hide & Seek for Supply Chain Uncertainty: How to Manage Variability

As unavoidable variability adds more complexity to your supply chain, this guide shares the effects of uncertainty on businesses and explores ways to alleviate uncertainty & increase manageability through greater forecast accuracy.